We know research, but its innovation and projects like helping roll out a creative direct marketing piece, or being involved in the launch of a new revolutionary product, that really gets our blood pumping.

Proof of our enthusiasm is our toolbox of proprietary tools which we developed specifically to allow us to pick and choose the best and most effective approach for each project. It also takes us well away from the ‘one size fits all' approach.

Some of our specialised tools are:

• ArcheSTORY
• mOMENTiNtIME
• Immersion
• Triple-M - Market Mix Modeling/Econometrics
• NGCM - New Generation Choice Modeling
• CHEW

ArcheSTORY - qualitative methodology. ArcheSTORY is Big Picture's proprietary tool that understands the DNA of your brand through making sense of the stories consumers use to rationalise why they choose the brands they do.

mOMENTiNtIME is Big Picture's ethnography based, proprietary consumer research tool which involves observing and talking to the customer while they are ‘in the retail zone' - when they are evaluating your offer or about to or have just made that decision to buy from you, or from your competitor.  mOMENTiNtIME is an in-store/inhome based tool that provides insights into the final touch point, the ‘sell in' process, point of sale/ merchandising, the decision making process and all the elements of your brand, including all above and below the line communication.

Immersion is a cornerstone Big Picture philosophy that brings customers, marketers and agencies together. This programme gets all parties ‘immersed' in the world of the consumer so that clients can see first hand what consumers are doing and hear first hand why they are doing it. Immersion touches all facets of a project - from clients on immersion trips, interviewing in homes, use of video, emphasis on the retail/purchase environment, NPD and questionnaire design to the way we conduct both qualitative and quant research.

Hybrid Tracking is a holistic approach to providing feedback and strategy development based on the performance of marketing initiatives and those of your competitors. Big Picture tracking is issues driven and often tracks several touch points including advertising communication, point of sale, the web and retail environment. Big Picture trackers provide marketing management knowledge to guide the direction and development of strategy and marketing initiatives. The Hybrid tracker often involves more than one data/knowledge collection method.

Market Mix Modelling (TripleM) and Next Generation Choice Modelling are advanced statistical techniques that isolate the variables that impact attitude and purchasing behaviour. These techniques identify and quantify the importance of variables that make up the marketing mix and their impact on the bottom line.

CHEW is Big Pictures' sensory evaluation tool. CHEW stands for ‘consuming, holding, eating and watching' and uses a combination of quantitative and qualitative methodologies to provide a more holistic understanding of consumer perceptions. It provides real insights into not just how consumers rate product variations, but also the all important ‘why' behind their ratings.

DRIVERS MODEL is a psychodynamic framework for understanding the rational, social and emotive DRIVES. This tool is particularly useful for understanding consumer and category drivers, and where brands are positioned on these.