Big Picture was set up in 2000.

The vision for Big Picture was to create a culture of creativity and innovation that delivers real value to the client by presenting them with well thought out solutions rather than the traditional door-stopping detail.

The name, ‘Big Picture', was chosen as a reflection of the company's desire to provide clients with strategic clarity and inspiration. It was believed that successful businesses are about doing the big and small things well yet both need clarity and a dash of inspiration.

Our reason for being

Big Picture's reason for being is reinvention and innovation.

Reinvention in the sense that the work we undertake is beyond what is offered by traditional market research companies. We call it ‘next generation brand and research consulting'.

Innovation is about smart thinking, inspiration and doing things differently. But pragmatism is also crucial.

We are constantly striving to do work that is better than the work before it. This means better methods, better people, better thinking and better solutions... and a few well earned drinks across the road!

Since its inception in 2000, Big Picture has been one of the fastest growing marketing strategy consultancies in New Zealand. We undertake projects in New Zealand, Australia and beyond, and we call Auckland, New Zealand, our home.