Our team of highly talented strategists use a combination of innovative tools, extensive marketing strategy know how and commercial experience to develop fresh insights and product and service solutions that help our clients grow their business.

• The Big Questions
• Specialisation Areas
• Categories We Work With 
• Consumers/Stakeholders We Work With

The Big Questions

At Big Picture we're experts at solving a variety of marketing challenges.

Here's how we tackle and crack common client challenges.

Why is my brand losing relevance?

For this type of study we would explore the category and unlock key category values to understand how your brand is perceived against these values. Strategies would then be recommended to reinvigorate the brands relevance.

What can I do to innovate and grow?

NPD is arguably one of the most challenging areas in business that marketers can get involved with. Fortunately Big Picture has been through this process many times before and helped numerous companies release not only the potential in their new product but also their associated brands and people - no matter where you are in the NPD cycle.

How is my brand perceived and positioned in the market?

For a study of this nature we would dimensionalise the category around key consumer drivers. Then we explore where the brands in the category are positioned in relation to these drivers, which reflect both the rational and emotive dimensions of the category and brands.

How do consumers engage with and perceive my category and brands?

We have a number of different tools that shed light on consumers' category usage and behaviour. Our preferred approach is to immerse ourselves, and our clients, in the consumer experience. The closer we get to consumers the more illuminating the insights are.

How does my brand track and perform over time?

We believe if your tracker is continually showing flatlines then you are not asking the right questions. One of the aspects we build into every tracker is flexibility whether it be around the types of questions asked, frequency of questions asked, and even where questions are asked. For many clients our tracker involves an in-store component to involve real time feedback.

What is the best retail lay out and design?

We can help you better design your in-store environment to help maximize foot traffic and retail space around in-store ‘hot spots' and ultimately remove any ‘cold spots'.

How can I price more effectively around consumer trade offs?

Every consumer purchase decision requires trade offs. We can help you understand what those trade-offs are to better bundle your products and services.

Am I managing my portfolio of brands to meet consumer needs and to strategise the competition?

We can help you to understand how your brands are positioned in relation to market drivers so that you can rationalize your brand communication and energies around different consumer strategies.

Big Picture has a broad range of expertise and skill sets, as well as experience across different categories and markets.

Here is just a selection of our capabilities: